an old observation

Due to my refusal to pump an endless stream of quarters into La Mesa parking meters, I typically park several blocks away from Cosmos and convince myself it's for my health. As I walk up Palm Avenue, I pass a United Methodist Church that has one of those message boards where they post upcoming sermon titles. I had to chuckle a few weeks ago when I saw this one:

"Simplify, Simplify, Simplify."

My first thought was ... wouldn't it have been simpler to just put "Simplify"?