the way to win

While listening to the Michael Medved show yesterday, I heard an interview with John Harris one of the authors of "The Way to Win." It's a book about political strategy, especially as it applies to winning presidential elections. So ... with a little free time on my hands last night I stopped at the local Barnes and Nobles and picked up a copy. It's been a good read so far.

The first part of the book deals with how the New Media (blogs, talk radio, cable news) has changed the political landscape. It zeros in on the influence of Matt Drudge as the one who brought about the revolution. The authors call this New Media revolution and its production The Freak Show.

Here's the book on Amazon ...