the best. again

I've seen this commercial for Florsheim shoes lately that has caught my eye. The tag line at the end says, "The Best. Again." This made me wonder ... did they experience a period of time when they weren't best and have just now recovered? Are they admitting to putting out sub-par shoes that were less than the best? Did I miss their "Yay, we're not as crappy as those other shoe manufacturers" campaign?

Now to be far, I have never purchased a new pair of Florsheims though I did wear a pair of my dad's Florsheim wingtips when I was in high school. I may not be the best judge of whether or not they are the best but I do chuckle at their tag line.

For auto manufacturers ... "It Runs. Again."
For restaurants ... "A Clean Bill of Health. Again."